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Thursday, June 23, 2016
MRC Decries The Negative Trump Coverage It Once Demanded
Topic: Media Research Center

How times change at the Media Research Center when Donald Trump is involved.

In February, the MRC was grumbling that the broadcast TV networks had done only one story on the Trump University scam since Trump's presidential campaign started. Mike Ciandella portrayed it as a legitimate story because of its "ongoing nature."

As recently as the end of April, the MRC was complaining that media coverage of Trump wasn't negative enough -- despite also claiming that the negative tone of Trump's media coverage was irrelevant. The MRC's Curtis Houck further complained that one network "failed to report on the major news" that a class-action lawsuit against Trump University would be going to trial. Houck added: "The lawsuit going to trail [sic] could mean bad news for Trump, especially when he has claimed he could have settled it whenever he wanted. Will this latest development sway voters one way or the other? We’ll have to wait and see."

But then Trump clinched the Republican presidential nomination -- and the MRC climbed about the Trump train and started complaining about the negative media coverage they previously demanded. For instance, Samantha Cohen hissed in a June 10 post, in boldface no less: "We also have a mainstream media who is talking about Trump University. Every. Single. Day."

Now, the flip is complete with an MRC study complaining about all the negative Trump coverage it once demanded or deemed irrelevant. Writes Rich Noyes in a June 20 MRC article:

Voters who have relied on the network evening newscasts for information about the 2016 presidential candidates saw four times more airtime devoted to controversies involving presumptive GOP nominee Donald Trump than to the scandals surrounding his Democratic rival Hillary Clinton.

And among those negative Trump stories is Trump University -- which the MRC specifically demanded more coverage of in February. 

As usual, the MRC's study is unusually narrow, focusing only on network evening newscats and completely ignoring cable news.

Curiously, Noyes always refers to issues regarding Trump as "controversies,"  while regularly referring to Clinton's issues as "scandals." Not once does Noyes refer to a Trump controversy as a "scandal," though you'd think the scammy Trump University would be one.

"The networks have left no stone unturned in their vetting of Trump," Noyes whined -- which is exactly what the MRC wanted the media to do. It has no right to complain now, especially when the MRC has its own "news" outlet,, that could have vetted Trump during the primary process but chose not to.

Posted by Terry K. at 9:00 PM EDT
Updated: Wednesday, July 13, 2016 9:02 PM EDT

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