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Wednesday, December 25, 2019
MRC Is Unhappy That Hallmark Channel Reversed Ad Featuring Same-Sex Couple
Topic: Media Research Center

At first, the Media Research Center was happy that the Hallmark Channel banned an ad featuring a same-sex couple. In a Dec. 15 post, Alexa Moutevelis touted how the right-wing anti-gay group One Million Moms demanded that the channel "stop airing LGBTQ ads and to never air LGBTQ-themed Christmas movies," praising the channel's initial decision to drop the ads as a blow for "preservation of sexual morality."

But Moutevelis had to do an update lamenting that "Hallmark folded already" and reversed the ad ban.

Cue resident MRC gay-hater Gabriel Hays:

Hallmark’s reversal on pulling Zola’s “lesbian” wedding ad sent another shockwave through the media world Sunday night after it had just been whipped up into a frenzy. CBS, ABC and NBC’s Monday morning shows all featured news on the “controversial” redecision, though unsurprisingly they leaned almost exclusively on LGBTQ talking points from the Southern Poverty Law Center (SPLC) and the Gay and Lesbian Alliance Against Defamation (GLAAD.)

As he has before, Hays went on to attack GLAAD leader Sarah Kate Ellis as "the woman who insists that TV shows need 20% LGBTQ representation by 2025, even though only 4% of the population is LGBTQ. Wouldn’t it seem that her ideas on representation are a little skewed?" Not as skewed as Hays, who clearly believes that non-heterosexuals should be forbidden from appearing on TV at all.

Hays also whined that those who support the channel's reversal of the ad ban "are under the false impression that the difference between heterosexual and homosexual relationships is merely superficial, so this entire debacle is touted as a win for human decency. Though we know it’s just another media-sanctioned rebuke against conservatives."

This was followed by another Hays post ranting about the mere idea that a Hallmark Christmas movie could feature a same-sex couple:

The pro-LGBTQ media is now giving advice to the Hallmark Channel on how best to redress offending gays after the network reversed their decision to pull a lesbian ad last week. Of course, it came as no surprise that entertainment outlet Indiewire insisted that Hallmark make a gay movie to prove where its loyalty really lies.

You’ve already bent the knee, Hallmark, but you’re going to have to kiss the rainbow ring.


For conservatives, particularly One Million Moms — the conservative group that encouraged Hallmark to pull the Zola ad featuring a lesbian wedding — this adds insult to injury. On top of Hallmark distancing from conservatives, and apologizing and expressing desire for more gay ads after LGBTQ backlash, the media jumped on One Million Moms and other “anti-LGBTQ” groups, tarring and feathering them with smears like the SPLC’s infamous “Hate Group” label. Indiewire’s advice is again asking the once apolitical channel to continue thumbing its nose at conservatives.

Hays also invoked the anti-gay MRC talking point du jour that GLAAD "represents a measly 4 percent of the population, but demands 20 percent of TV characters be LGBTQ by 2025, for the sake of 'inclusivity.'"

And, of course, Tim Graham and Brent Bozell had to rant about it in their Dec. 24 column dismissing the Hallmark controversy as a media-manufactured "outrage of interest" (complettely omitting that it was a right-wing anti-gay group that started it):

This time it was the Hallmark Channel, perhaps the last "safe zone" for families honoring Christmas. The LGBT fascists declared war on the network after it failed to air an ad during their usual holiday fare for the wedding website Zola that featured lesbians kissing. The networks were completely in sync with their allies in the gay community. The Hallmark surrender came quickly, and everyone cheered.

So to sum up: turning Jesus into a gay druggie is not an outrage. Sparing a family audience from a lesbian kiss is an outrage. No wonder they're upset when a Supreme Court justice says "Merry Christmas." 

The duo didn't explain why anyone has to be "spared" from a "lesbian kiss."

Posted by Terry K. at 3:00 PM EST

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