Topic: Media Research Center
The Media Research Center just loves right-wing Fox News late-night host Greg Gutfeld, and it continues to tout how much better ratings reportedly are compared with other late-night hosts:
- A Sept. 13 post by Elise Eharhard complained that the Emmys ignored "non-woke" late-night hosts: "Notably absent from the list of nominees was the man whose late-night talk show ratings beats them all, Fox New's Greg Gutfeld."
- An Oct. 8 post by Tim Graham touted how "Joseph Wulfsohn at Fox News reports that audiences are leaving the Old Media late-night "comedy" shows now the Trump era is over," going to quote Wulfsohn whoring for his employer by noting that Colbert is "losing his title as King of Late Night in recent months to Fox News host Greg Gutfeld, whose show 'Gutfeld!' has edged out the CBS rival with 2.2-2.4 million viewers as of late." (Of course, the MRC would never call out Fox News for this blatant example of corporate whoring that it routinely attacks non-right-wing networks for doing.)
- An Oct. 16 post by Kevin Tober whined that CBS noted how Jon Stewart was a trailblazer for liberal-leaning late-night hosts: "This is obviously comical since the left is even failing in the late-night ratings to the new king of late-night Greg Gutfeld."
- The MRC's Curtis Houck gushed in a Dec. 11 appearance on Fox News that the "venom" shown by the likes of Jimmy Kimmel "is exactly why your lead-in, Greg Gutfeld, is just destroying the competition. ... [Y]ou look at the ratings. Kimmel down 28 percent. You have Fallon down 48 percent. Colbert down 17 percent as of late. You know, as my colleague Alex Christie said, you can take Kimmel out of The Man Show but you can’t take The Man Show out of Kimmel."
- Chrstian Toto complained in a Dec. 31 post that an end-of-year New York Times review of late night TV ignored Gutfeld: "Gutfeld! quickly established itself as a sly alternative to the other, hard-Left showcases. This year, Greg Gutfeld’s showcase finished either first or second in the late-night ratings race. A cable-based show with no A-list stars or fawning media coverage became the format’s biggest news story since David Letterman hung up his mic."
So if Gutfeld is such a late-night powerhouse that his presence shouldn't be ignored, why does the MRC studiously ignore Gutfeld when it purports to evaluate late-night content? A Nov. 14 post by Alex Christy complained about late-night guests being too liberal:
The late-night comedy scene has been reliably liberal for a long time, but the 2022 midterm election was a regular messaging machine for the Democrats, a NewsBusters study has revealed.
MRC analysts found that during the fall campaign, from Labor Day through the Monday night before Election Day, liberal guests outnumbered conservative guests 47 to 0. It was 100 percent liberal and/or Democrat.
The study looked at the daily six late night comedy shows: ABC’s Jimmy Kimmel Live!, NBC’s Late Night with Seth Meyers and The Tonight Show with Jimmy Fallon, CBS’s The Late Show with Stephen Colbert and The Late Late Show with James Corden, and Comedy Central’s The Daily Show with Trevor Noah. Fox's Gutfeld! was not included.
Christy did not explain why he refuse to evaluate the highest-rated late-night show. He did, however, take time to explain why he listed Anthony Fauci as a partisan: "despite serving under both parties, [he] was listed as a Democrat due to him taking on a new role as President Biden’s chief medical advisor." Which is nonsensical because being a medical adviser is about as nonpartisan as it gets.
Christy repeated his selective exclusion for a Feb. 6 post:
The late-night comedy shows ended 2022 with a unanimously liberal guest count and that trend continued until the very last day of January, a NewsBusters study has revealed.
MRC analysts found that from Labor Day through January 31, liberal guests outnumbered conservative guests 93 to 1. It was 99 percent liberal and/or Democrat. The one exception was My Pillow CEO Mike Lindell who Jimmy Kimmel put on to mock.
This is follow up to MRC’s late night guest election campaign study.
The study looked at the daily six late night comedy shows: ABC’s Jimmy Kimmel Live!, NBC’s Late Night with Seth Meyers and The Tonight Show with Jimmy Fallon, CBS’s The Late Show with Stephen Colbert and The Late Late Show with James Corden, and Comedy Central’s The Daily Show with Trevor Noah and 2023 guest hosts. Fox's Gutfeld! was not included.
Again, Christy refused to explain why the highest-rated late-night host was deliberately excluded from his analysis. But he did explain that "George Conway and Adam Kinzinger are identified as liberals for their active opposition to Republicans" -- never mind that they apparently remain Republicans though they harshly criticize Donald Trump and his apologists. Apparently, criticizing Trump in any way makes one a "liberal."
Thus, once again, narrative trumps facts at the MRC. Adding Gutfield to its late-night evaluation would skew the guest disparity numbers and make them much smaller, and the MRC needs that distorted number for clicks (just like the made up "secondhand censorship" metric). Gutfeld is useful only for ratings fodder, not for "media research."
Indeed, Christy's research blind spot was followed by a Feb. 10 post by Joseph Vazquez chortling over how "Fox News host Greg Gutfeld had a field day roasting the leftist C-suite hacks at the disenchanted Walt Disney Company for their ongoing obsession to out-woke themselves despite their bottom line taking a financial beating." That was followed by a Feb. 13 post by P.J. Gladnick mocking "Daily Show" creator Lizz Winstead over "the very true fact that Gutfeld leads in the late-night ratings for comedy" and because she inadvertently exposed how including the show in MRC "research" would skew things, noting that if she ever appeared on Gutfeld's show, she "would just get trolls in your Twitter field from here to eternity." Gladnick huffed in response: "You know what else is gross, Lizz? Your Daily Show which are in the basement, which is why you have such rage against Greg Gutfeld who has overwhelmed your old TV show in the late-night ratings."