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Tuesday, January 29, 2019
MRC Snowflakes Traumatized By Challenges To 'Toxic Masculinity'
Topic: Media Research Center

Conservatives love to mock liberals as "snowflakes" for allegedly being unable to handle points of view that differ from their own. By that definiton, the Media Research Center is an organization filled with snowflakes who freak out over any view that counters their right-wing agenda.

When challenges to the harmful side of traditional masculinity appeared earlier this month -- in the forms of a list of guidelines from the American Psychological Association and a Gillette commercial -- the MRC went into full snowflake mode.

Gabriel Hays sneered that the Gillette ad was "brimming with PC condescension" and "held men in general accountable for the existence of 'toxic masculinity,'" further huffing: "The most insulting part of the whole thing may be that a razor blade manufacturer believes men -- especially fathers raising boys -- need its advice on masculinity." Hay also insisted that Gillette wants "to join every bitter feminist and cosmopolitan soyboy who wants men to be something more acceptable in faculty lounges, big city newsrooms and, it seems, the offices of razor manufacturers."

Hays weirdly based his rant on a BBC article about the Gillette ad, despite the fact that it was targeted at an American audience.

Kyle Drennen tried for an irony angle, twisting an NBC report on the Gillettte into claiming that the network morning show that employed an alleged sexual harasser for 20 years thought it was great that shave company Gillette produced a commercial condemning 'toxic masculinity.'" Drennen linked to a Fox News article about the ad -- presumably because outrage about challenges to "toxic masculinity" is more on-brand for the channel whose male employees seem to be nothing but sexual harassers.

Drennen also complained that initial coverage of tte ad on NBC was limited to "two female co-hosts and female reporter" and that "it wasn’t until the 9:00 a.m. ET hour that the male hosts were given the chance to react to the story."

The MRC got mad at the APA guidelines as well, with Clay Waters deliberately issuing an overbroad assessment that "courage, risk-taking, and achievement are now black marks on a man’s character under the APA's guidelines" and that a in New York Times article on the guidelines, "liberal academics put positive spins on the controversial guidelines, and let them criticize the conservative point of view without rebuttal." Waters also played a bit of anti-elitist elitism, grumbling that "The guidelines themselves are suffused with sex-blurred 'non-binary' terms de rigueur in today’s intelligentsia circles."

Matt Philbin also groused about the APA guidelines with some stereotypical whining:

Here’s an outside-the-box -- not to say crazy (are you allowed to say crazy anymore?) -- suggestion for the gang at the American Psychology Association: If you’re going to issue what Washington Post columnist Monica Hesse calls an “an indictment … of rigid, traditional masculinity,” you might want to talk to some “traditional” men first.

That way, you won’t be blindsided when some folks think your research belongs under the scientific classification of “crap.”


Rulers and the ruled. Hesse thinks social organization and the relationship between the sexes is a zero-sum power game. And if you’ve spent your time at Bryn Mawr and the Washington Post, who could blame you?


Think about the reaction to the APA Guidelines: Single mothers raising sons is one of the biggest contributors to violence and lawlessness in huge swaths of society, but we’re not allowed to stigmatize out-of-wedlock birth or suggest boys need fathers. Meanwhile the elites eschew the religion that has traditionally tempered and helped tame masculinity, while they celebrate homosexuality and the other 31derful flavors of sexuality popular this week.

Of course, MRC bigwigs Tim Graham and Brent Bozell couldn't help but and their two cents in a column-length rant:

So who is the mastermind at Gillette who came up with the idea that the best way to sell men's razors is to insult the customers with condescending liberal propaganda about "toxic masculinity"? Is pandering to the perpetually angry feminists in the media the way to grab positive "news" coverage? Is online buzz the goal? If so, it must also be Gillette's goal to have its customers rush over to the Schick display.


There's a word for these ad campaigns: vomit. Go buy a Schick, where men are men; women are women; and all they want is a shave.

If an academic paper and a razor company's ad triggers right-wingers so ferociously, who are the real snowflakes here?

Posted by Terry K. at 8:26 PM EST

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