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Wednesday, January 18, 2012
Newsmax Fires Up the Gingrich Hype Machine Again
Topic: Newsmax

After dialing things back in New Hampshire following an all-out effort in Iowa -- both of which couldn't get its candidate to finish any higher than fourth place -- Newsmax appears to be cranking up the Newt Gingrich hype machine once again just in time for the South Carolina primary.

A Jan. 14 "exclusive interview" by Jim Meyers and Kathleen Walter touts Gingrich's claim that "any primary vote that is not for the former House speaker is a vote for Mitt Romney." A Jan. 16 article by Paul Scicchitano highlighted how "Gingrich appeared to score big points in Monday night’s two-hour Republican debate, according to an analysis by Fox News," adding: 'More importantly, Gingrich’s response to questions on the economy, foreign policy, and race in particular appeared to resonate well with the national viewing audience, who were invited to assess whether they felt candidates had answered questions — or attempted to dodge them — using the Twitter social media website to register their responses."

Meyers returns to crank up the level of fawning in a Jan. 17 article:

Newt Gingrich is garnering high praise for his performance in Monday night’s presidential debate in South Carolina — a dazzling success that drew an unprecedented standing ovation and could propel him back into close contention for the nomination.

And his sharp-edged response to a question from Fox News contributor Juan Williams may have generated the buzz equaled only by Ronald Reagan’s famous 1980 New Hampshire debate outcry, “I am paying for this microphone.”

Will Newsmax be buying TV time to run that so-called "campaign special" informercial for Gingrich in South Carolina the way it did in Iowa? We shall see, though that may be less a function of desire than available TV time in the state.

UPDATE: Newsmax keeps up the hype in a Jan. 18 article by Martin Gould, who reports that "Newt Gingrich is closing in fast on Mitt Romney just three days before the vital South Carolina primary," adding that "Now all eyes will be on Thursday night’s debate in North Charleston, S.C. when Gingrich will again try to use his rhetorical skills to catch his principal rival."

We suspect, however, that all eyes will be on Gingrich's debate performance for a different reason.

Posted by Terry K. at 2:58 PM EST
Updated: Wednesday, January 18, 2012 9:26 PM EST

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