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Wednesday, January 4, 2012
Newsmax Makes Excuses for Gingrich's 4th-Place Finish in Iowa
Topic: Newsmax

Newsmax is so solidly behind Newt Gingrich that it's trying desperately to put a positive spin on Gingrich's fourth-place finish in the Iowa caucuses -- a finish that came despite Newsmax buying airtime in the state to run its Gingrich endorsement posing as a "campaign special."

Newsmax touted Gingrich's "solid 4th place" finish in the red breaking-news banner on its front page, appearing even ahead of Mitt Romney's razor-thin victory over Rick Santorum:

In the linked article -- credited to "Newsmax Wires" but reading like a story no real wire service would send out -- Newsmax is in hard spin mode, portraying Gingrich's finish as "a result similar to both Bill Clinton's in 1992 and John McCain's in 2008" and insisting that the this "gives him a solid platform to continue his primary battle." Newsmax then slags the top vote-getters:

Rick Santorum has not weathered the same intense media scrutiny as Gingrich has, nor does he have the national organizational and fundraising base Gingrich has.

On Monday, the Gallup tracking poll had Romney at 24 percent and Gingrich at 23 percent, a neck-and-neck race. Santorum pulled only 6 percent in the Gallup poll.

Romney, who was considered the Iowa front-runner, faces a daunting challenge as the GOP primary calendar unfolds.

He pulled no more votes in 2012 than he did in 2008. He has spent more than $15 million between both races to win Iowa — forking over $500 a vote for the past two elections combined.

Newsmax has to make its investment in Gingrich pay off somehow. But so far, it's going about as well as Newsmax's endorsement of Bill McCollum.

Posted by Terry K. at 12:03 PM EST

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