Topic: Newsmax
Newsmax is so solidly behind Newt Gingrich that it's trying desperately to put a positive spin on Gingrich's fourth-place finish in the Iowa caucuses -- a finish that came despite Newsmax buying airtime in the state to run its Gingrich endorsement posing as a "campaign special."
Newsmax touted Gingrich's "solid 4th place" finish in the red breaking-news banner on its front page, appearing even ahead of Mitt Romney's razor-thin victory over Rick Santorum:
Rick Santorum has not weathered the same intense media scrutiny as Gingrich has, nor does he have the national organizational and fundraising base Gingrich has.
On Monday, the Gallup tracking poll had Romney at 24 percent and Gingrich at 23 percent, a neck-and-neck race. Santorum pulled only 6 percent in the Gallup poll.
Romney, who was considered the Iowa front-runner, faces a daunting challenge as the GOP primary calendar unfolds.
He pulled no more votes in 2012 than he did in 2008. He has spent more than $15 million between both races to win Iowa — forking over $500 a vote for the past two elections combined.
Newsmax has to make its investment in Gingrich pay off somehow. But so far, it's going about as well as Newsmax's endorsement of Bill McCollum.