In its Dec. 4 "Insider Report," Newsmax touted how "Donald Trump’s organization is the largest privately held company in the New York metropolitan area."
A Dec. 5 article by David A. Patten and Kathleen Walter featured an interview with Trump, who just happens to have a new book out.
Another Dec. 5 article is a statement by Trump, which Newsmax has headlined "Trump: I’m Not Running for President, I’m Backing GOP Candidate." But that's not what he actually says:
Let me be clear: I do not want to run as a third party candidate.
My priority, my number one priority, is to defeat Barack Obama in 2012.
I want to support and endorse the Republican candidate for president.
Trump delcaration that he "wants" to endorse a Republican and "do[es] not want" to run as a third-party candidate are not definitive statements, as the Newsmax headline portrays them. It's entirely possible that he will not endorse a Republican and run as a third-party candidate, and his statement does not preclude him from doing so.