We've noted how Newsmax has been hyping the new book by right-wing activist David Horowitz without disclosing that it was published by Newsmax's publishing division, Humanix. Now it has not only gotten Donald Trump to endorse the book, it appears to be getting him to drop the book's title as he faces escalating legal peril. The endorsement came in a March 9 article by Sandy Fitzgerald:
Former President Donald Trump is praising author David Horowitz's latest book, calling it "great" and encouraging his followers to read it.
"My great friend and author of "Dark Agenda," David Horowitz, is out with a new book, "Final Battle: The Next Election Could Be the Last," Trump posted through his social media page on Truth Social.
"It is great!" Trump wrote.
In his book, Horowitz exposes the left's plans to destroy democracy and says that the 2024 presidential election could be the nation's last, as Democrats are posing a "deadly threat" to freedom with their goal of creating a one-party state and turning America into a socialist nation.
"Final Battle" is already a No. 1 Amazon bestseller and is available at bookstores.
Four days later, Trump latched onto the words "final battle" to describe his purported political mission, as described in an article by Eric Mack:
Former President Donald Trump laid out his pitch to 2024 Iowa Caucus voters Monday night, calling it the "final battle" to defeat the "corrupt establishment" and finishing his speech with a unique Q&A with supporters.
"2024 is the final battle. That's it," Trump told his Davenport, Iowa, crowd in a speech that will be replayed in its entirety Tuesday afternoon on Newsmax. "If you put me back in the White House, the corrupt establishment will be gone and we will be back to normal.
"America will be a free nation once again. We are going to complete our mission."
Mack and Newsmax apparently didn't note the publicity potential at the time, but they up for thatin a March 25 article after Trump did it again:
Former President Donald Trump returned to the campaign rally trail Saturday night in Waco, Texas, saying "2024 is the final battle."
"That's going to be the big one," Trump told his crowd at the rally, which aired live on Newsmax. "You put me back in the White House, their reign will be over, and America will be a free nation once again.
That was followd by a promotional paragraph designed to make sure nobody missed the connection (bolding and coloring in original):
Important: Trump’s ‘Final Battle’ refers to David Horowitz’s new book exposing the dangers he faces in 2024, and why he must win! Trump says “get it” – see FREE Offer for ‘Final Battle’ and save $28 – More Info Here
As Trump flew to New York from Florida to be arraigned on fraud charges on April 3, he dropped the words again,and Mack was there to do the promotional duty:
As former President Donald Trump took flight aboard Trump Force One on Monday afternoon, he issued a press release making reference to his call for a "final battle."
Trump's release simply stated: "ICYMI: 'Trump: '2024 Is Final Battle'; 'We're Only Ones Who Can Stop Them.'"
The release urged supporters to read a Newsmax article detailing Trump's use of the term "final battle" at his rally last month in Waco, Texas.
Trump returned to the campaign rally trail in Texas, saying "2024 is the final battle."
"That's going to be the big one," Trump told his crowd at the rally last month. "You put me back in the White House, their reign will be over, and America will be a free nation once again."
Newsmax's article noted that Trump was clearly referring to the new bestseller by David Horowitz, "Final Battle: The Next Election May Be the Last."
Previously Trump has praised Horowitz's "Final Battle."
Trump wrote in February: "My great friend and author of 'Dark Agenda,' David Horowitz, is out with a new book, 'Final Battle: The Next Election Could Be the Last.' It is great! Get your copy!"
In "Final Battle," Horowitz had predicted that the leftists, so fearful of Trump's return to the White House, would stop at nothing, including indictments against the former president.
The effort is apparently backfiring, as Trump's campaign says its raised $7 million since the indictment and polls show support for his candidacy growing.
The promotional paragraph plugging the book was there too.
This went full circle in a April 5 article by Fitzgerald, in which Horowitz touted Trump touting his book title:
Former President Donald Trump has dubbed his 2024 campaign as the "final battle" for the country's democracy, and bestselling author David Horowitz, whose book "Final Battle: The Next Election May Be the Last," tells Newsmax that the charges against Trump show how the Democrats are endangering the nation's democracy.
Horowitz, appearing Tuesday on "The Chris Salcedo Show" on Newsmax, noted that Manhattan District Attorney Alvin Bragg, as part of his claims against Trump, accused the former president of election interference, but he has not shown that.
Horowitz said his book came out in January and Trump recently dubbed his campaign "final battle," but "he's the one who taught me…we're practically at the end of our tether in this country…we cannot survive as a constitutional democracy if the Democrats have their way."
Trump has praised Horowitz's "Final Battle," writing in February that "my great friend and author of 'Dark Agenda,' David Horowitz, is out with a new book, 'Final Battle: The Next Election Could Be the Last.' It is great! Get your copy!"
Again, the promotional paragraph plugging thte book was included. None of these articles, however, disclosed the conflict of interest that Newsmax is promoting a book it also published.
One has to wonder if Newsmax is sending a little kickback Trump's way for every time he says the words "final battle."