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Thursday, March 12, 2009
WND Bogus Poll Watch
Topic: WorldNetDaily

In a March 6 WorldNetDaily column, Glenn Sacks and Robert Franklin bashed a poll claiming that a high number of mothers were angry with their spouses:

In the social science field this is known as a "SLOP" – a Self-selected Listener Opinion Poll. Four out of five of those receiving surveys didn't respond. The ones who did are more likely to have an ax to grind or be angry – exactly the response the magazine claims its survey revealed. This data cannot be credibly applied to the average mom or family.

WND reporter Chelsea Schilling apparently doesn't read the website she works for, because she treats the same kind of poll as newsworthy.

In a March 10 WND article, Schilling touts how "an MSNBC unscientific online survey" gave President Obama an "F" for job performance. Calling the poll "unscientific" is the only hint Schilling provides to its bogus, SLOP-like nature. It's an opt-in poll with no apparent evidence that respondents are barred from voting more than once, making it wholly unreliable and, in the words of Sacks and Robinson, cannot be credibly applied to the average American.

WND loves to publish these kinds of stories -- indeed, Schilling herself has frequently reported the results of bogus polls as if they meant something. Apparently, Joseph Farah believes this sort of thing contributes to his "reputation and credibility." Well, yeah -- just not the way he thinks it does.

Posted by Terry K. at 12:12 AM EDT

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