Newsmax loves to take shots at its much bigger competitor, Fox News, by trying to portray it as insufficiently right-wing and pro-Trump. It has continued to do so. Dick Morris delivered in a July 28 Newsmax TV appearance:
Rupert Murdoch's media empire is only hurting itself, not former President Donald Trump, by turning away from him in the wake of the Jan. 6 committee hearings, political strategist and author Dick Morris told Newsmax.
"I don't know if it will have an impact on Trump, but I think it will have a big impact for Fox News," Morris, the host of Newsmax's show "Dick Morris Democracy" and author of the bestselling "The Return: Trump's Big 2024 Comeback," said on Newsmax's "Prime News" Tuesday night. "I think that the Murdoch policy, which is making Fox flip and turn on a dime, is going to really hurt them.
"You know, Trump is very popular with the Republican base and is going to win that nomination, overwhelmingly. I don't think he'll even have a primary fight, and I think Murdoch is making a big mistake."
Morris' comments were in response to an opinion piece on Politico that said Murdoch is "finally done" with Trump and points out not only Fox News but opinion pieces in the Murdoch-owned Wall Street Journal and the New York Post that criticized Trump and show the media giants have "viciously" turned against him, potentially in favor of Florida Gov. Ron DeSantis.
Fox News has quit covering Trump's rallies and did not cover his speech in Washington, D.C., on Tuesday, said Morris, adding that only a couple of the network's stars, Sean Hannity and Laura Ingraham, are still pro-Trump, but Brett Baier is "openly hostile" to the former president.
Newsmax, of course, remains in full Trump suck-up mode -- particularly Morris, who has a new pro-Trump book to sell.
A couple days later, Rudy Giuliani popped up on Newsmax TV to similarly whine about Fox News:
Fox News' shadow ban of former President Donald Trump shows it is feeding into anti-Trump propaganda of the House Jan. 6 Select Committee "liars" over the Trump truth-tellers, Trump's attorney Rudy Giuliani told Newsmax.
"I don't get how they're buying into the Jan. 6 committee fraud — I mean, completely fraudulent committee," Giuliani told "Saturday Report=." "Look, the people on the Jan. 6 committee are the same ones that told us that there was Russian collusion. Trump and I — and the people that Fox apparently is banning — said there wasn't any Russian coalition. The people running the Jan. 6 committee were lying about that, and we were telling the truth.
Giuliani noted Fox News' reported ban of Trump comes less than a year after the network blocked him from appearing to talk about the 20th anniversary of the Sept. 11, 2001, World Trade Center attacks on New York.
"They blacked me out, or banned me, for I don't know how long," Giuliani said of "interviewing me, mentioning me," adding it has continued through attempts to cover raging New York crime and ignoring the former mayor who once had it held in check.
"And of course, they're covering crime in the city, and the person who probably knows the most in New York City about crime is me, and they will never put me on," he continued.
The same day, Eric Mack wrote an article hyping that "The New York Times is reporting that Fox News has not had Donald Trump on its network in over 100 days, which the paper said was part of a larger strategy to eliminate the former president as a major GOP player." He then promoted Morris' book claim that "Trump will easily win the upcoming Republican primary, but is the only GOP candidate who can win against the Democrats in 2024" -- but he didn't mention that Newsmax published Morris' book.
For an Aug. 1 article, Newsmax found a "roving media critic" to help it trash Fox News for not liking Trump enough:
Fox News' decision to ignore or shun former President Donald Trump is "not surprising," roving media critic and former New York City Commissioner Brian Andersson says.
Last Friday, The New York Times reported Fox News has decided to downplay Trump and has not had him on-air for over 100 days.
"I would say they are shunning him," Andersson told Newsmax's "John Bachman Now," predicting Fox News will very occasionally have Trump on air.
Newsmax surprisingly had on a New York Times reporter on Aug. 2 -- though he was there to talk smack about Fox News host Tucker Carlson, a particular Newsmax target for siding with Russia in its war against Ukraine:
Days after reporting on Fox News' shadow ban of former President Donald Trump, The New York Times' Jeremy Peters told Newsmax's Eric Bolling on Monday night that star host Tucker Carlson didn't vote for Trump and thinks little of his supporters.
Videos surfaced over the weekend of Carlson laughing it up with Trump at his Bedminster, New Jersey, golf course as supporters broke out into boisterous "Let's go, Brandon" cheers.
But Peters insists Carlson is not a Trump fan.
"There are a lot of people, Eric, who snicker behind Trump's back, who say that they support him publicly and they like his ideas, and they like him, but privately, it's a different story," Peters said.
"In private, what [Carlson] says about Trump is very different than what he says about Trump in public, and it benefits him to be seen having photos taken with Trump at the golf course and everything," Peters said.
Peters ultimately argued, however, that the alleged war between Fox News and Trump is at least somewhat contrived:
Both Fox News and Trump ultimately benefit from the ongoing tension, Peters continued.
"The media loves tension," the Times media analyst said. "We love stories about fights, especially, if you're in my position: fights among Republicans."
Trump and Fox News have had a long contentious relationship, including the 2016 presidential campaign and the 2020 presidential election night coverage, but one where both need each other, according to Peters.
That's probably close to Newsmax will come to admitting that it may be hyping tension between Fox News and Trump so that Trump ultimately benefits.