Bill Hoffman gushed in a May 21 Newsmax article:
Award-winning journalist, syndicated columnist, and best-selling author Michelle Malkin has joined Newsmax TV.
The outspoken media entrepreneur will be a prime-time Newsmax contributor and host a weekend show offering her commentary and analysis of the news.
“Newsmax TV is America’s must-watch news network and I’m absolutely thrilled to be a part of it,’’ Malkin said.
“Michelle is a true conservative, a respected media personality and a powerful voice for of millions Americans that the big media ignore,” Christopher Ruddy, CEO of Newsmax Media, Inc., said.
Malkin will join Newsmax’s growing list of media heavyweights and commentators where she will deliver her fiercely independent reporting and no-nonsense commentary.
Hoffman, of course, didn't tell his readers that his employer's latest hire has been leaning hard lately into white nationalism and anti-Semitism. Or that she's a conspiracy theory-prone anti-vaxxer. Just two weeks ago, Malkin used her column to tout the notoriously misinformation-laden film "Plandemic" and conspiratorially accused infectious disease expert Anthony Fauci of being a liar.
Newsmax, apparently, doesn't want its readers to know all about this craziness. Newsmax chief Christopher Ruddy seems weirdly proud of hiring Malkin.
This is likely to end badly with Malkin embracing some even-more-fringe view that will damage the Newsmax brand.
(And, no, we haven't forgotten that CNSNews.com still runs Malkin's column, including the above-mentioned one in which she endorsed "Plandemic." WorldNetDaily runs her column as well, but her white nationalism and conspiracy theories are more on brand for WND.)