Well, WorldNetDaily's not-terribly-transparent fundraising campaign to avert death has apparently succeeded. Editor Joseph Farah's March 1 letter declared that WND met its $200,000 goal by that day's deadline, adding, "You have provided the cushion we needed to pick ourselves up by our bootstraps so we could fight another day."
Farah also shared "some exciting plans for the future – even if I can’t provide the details today":
- We are working with a non-profit foundation through which we can more efficiently produce the kind of content that makes WND unique as an independent media pioneer and a Christian one at that. Once we’ve got everything set up – and we hope that is soon – we’ll have a way for future contributions to supplement WND’s content to be tax-deductible.
- We are developing a new revenue stream that is very exciting – even revolutionary, I would say. And that’s what it takes for independent media to survive and flourish when they are playing on an uneven playing field designed that way purposely by the Internet Cartel to make our work next to impossible. More on that to come shortly.
Going nonprofit will bring WND back to its roots; it was founded as a division of the Farah-founded nonprofit Western Journalism Center before being spun off a couple years later as a for-profit operation. The WJC, by the way, still exists, run by Floyd Brown and presenting itself as a training center and laughably insisting that its goal is to "nurture, develop and deploy top notch classically educated journalists of integrity who will report the news in an unbiased fashion," despite being staffed with right-wing operatives like, uh, Joseph Farah.
We don't know if WJC is the nonprofit WND is working with, or even if WJC under Brown still has the nonprofit status it had under Farah. But this is likely the type of nonprofit WND is trying to hide behind.
As far as the "a new revenue stream that is very exciting" goes, well, who knows? An organization that is partly nonprofit and partly for-profit is tricky to manage, since a nonprofit is not allowed to be as explicitly political as WND has been over the years. More details are needed on that.
And, once again, Farah has refused to address the problematic content that helped bring WND to this state. Further, if WND is going to become part of a nonprofit, is Farah really the best person to continue running it, given that it was under his watch that WND was mismanaged to its apparent loss of independence? He can't blame everything on Google and Facebook, after all (not that he isn't trying to do exactly that).
So WND will live another day. But if it continues as it was content-wise, Farah will not have learned the lesson of how he got to this point -- and will be dooming WND to yet another "existential threat" down the road.