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Friday, December 23, 2016
MRC Takes War-On-Christmas Shot at Univision
Topic: Media Research Center

Apparently, the "War on Christmas" has ended because Donald Trump was elected president. That's the message MRC Latino's Jorge Bonilla seems to be imparting in a Dec. 16 post, in which he's mad that Univision failed to follow the implicit Trump edict that only "Merry Christmas" is permitted by not saying it in its annual holiday video:

Univision continues its gallant resistance against the seismic results of this election. As Donald Trump declares that "It is OK to say Merry Christmas again", Univision responds with a holiday video that bravely transcends "Merry Christmas" and even refuses to wish you "Happy Holidays".


But this is 2016, and we are talking about Univision. So bound is the network to political correctness that "Merry Christmas" is a non-starter, and "Happy Holidays" is an impossibly heavy lift. And so it is that we end up with the best that Univision can muster this year, "Mejores Deseos (Best Wishes)". The full subtitled video is available here, one minute and 43 seconds of anodyne ambiguous-holiday-flavored treacle that makes Paul McCartney's "Wonderful Christmastime" look like Handel's Messiah in comparison. In fact, "Mejores Deseos" is what you'd probably be left with if you stripped Christmas out of "Wonderful Christmastime".

In and of itself, this video provides a perfect snapshot of the manner in which Univision continues to lose touch with its traditional audience while pursuing the clicks and page views of the "rising American majority". 

Actually, only 29 percent of Hispanics -- near as we can tell, Univision's target audience -- voted for Trump; some argued that Latino support for Trump was less than that. So it's unclear that what Univision chooses to include in its holiday message is an issue for anyone besides right-wingers like Bonilla who get paid to bash Univision.

Posted by Terry K. at 3:31 PM EST

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