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Saturday, November 12, 2016
WND Begs for Advertisers By Exaggerating Its Alexa Stats
Topic: WorldNetDaily

WorldNetDaily is now running house ads on its website begging for advertisers, insisting that "WND Works!" Here's the pitch:

At WND (formerly WorldNetDaily), we LOVE working with our valued advertisers and have a true passion to drive consistent, real results that help them grow!

Ranked by as the No. 1 Internet destination for “conservatives,” WND is the leading independent news source on the Internet–and, founded back in 1997, one of the most well-established and trusted.

With between 25–30 million page views each month, WND attracts more traffic than seven of the 10 top newspapers sites–including the L.A. Times, Wall Street Journal and the New York Post!

WND consistently ranks among the largest 500 websites of any kind in the U.S.–and among the top 10 news providers! 

Well, as we've previously demonstrated, a lot of what WND claims about itself regarding its popularity is exaggerated or misleading, and that seems to be case here.

Traffic-wise, WND is doing well right now according to Alexa, but that's a function of the election cycle -- it's currently at a peak, and its traffic will decline as we get away from election time. It also derives more than 13 percent of its traffic from the Drudge Report, which seems like a weakness.

There is no straight "conservative" category on Alexa; it's a subgroup under "politics," which itself is a subgroup under "society." And the lead website under Society/Politics/Conservatism right now is actually Alex Jones'; WND is second.

Also, according to Alexa, the L.A. Times, the Wall Street Journal and the New York Post are all currently ranked higher than WND, which tells us that WND is lying about its traffic being higher than theirs.

The pitch concludes by claiming that "we’re growing every day!" But wasn't WND editor Joseph Farah begging its readers for money just a few short months ago?

Posted by Terry K. at 12:23 AM EST

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