Topic: Media Research Center
Brent Bozell wrote in the National Review in February:
Longtime conservative leader Richard Viguerie has a simple test for credentialing a conservative: Does he walk with us?
For the simple reason that he cannot win without conservatives’ support, virtually every Republican presenting himself to voters swears so-help-me-God that he is a conservative. Many of these politicians are calculating, cynical charlatans, running as one thing only to govern in a completely different direction. See: McConnell, McCain, Hatch, Boehner, et al. And for decades it’s worked. Conservatives look at the alternatives — Reid, Pelosi, Obama, Clinton, et al. — and bite the bullet. We so often “win” — only for nothing to come of it.
The GOP base is clearly disgusted and looking for new leadership. Enter Donald Trump, not just with policy prescriptions that challenge the cynical GOP leadership but with an attitude of disdain for that leadership — precisely in line with the sentiment of the base. Many conservatives are relishing this, but ah, the rub. Trump might be the greatest charlatan of them all.
A real conservative walks with us.
How times change. In May, Bozell flip-flopped and threw the full resources of his Media Research Center behind Trump, later enthustiastically endorsing and parroting Trump's anti-media strategy (which, after all, was based on that of the MRC).
Now, it appears that Bozell's sellout to Trump is complete. A Nov. 9 article at Bozell's CNSNews.com by Matthew Hrozencik uncritically quotes Bozell, at a press conference of conservatives, fawning over Trump's skills as a businessman:
I told [Trump] that the only way you’re going to fix broken government, I believe, is to bring a businessman into Washington. And the only way that you’re going to manage this kind of level of financial output is somebody with business sense, who brings in people who have management experience. I would hope that he would do that and I think he will.
Curiously, Hrozencik first describes Bozell only as "president and treasurer of ForAmerica," not mentioning his MRC connection until the final paragraph.
Hrozencik didn't mention Bozell's previous attack on Trump, let alone provide an explanation of why Bozell made a complete 180 on him.He did note, though, that among the other conservatives at this little presser was none other than Richard Viguerie, who inspired Bozell's earlier rejection of Trump.
Hrozencik also edits out a telling statement from Bozell. If you look at the full video of the event, Bozell prefaced the above statement by saying, "My first in an endless number of miscalculations in this campaign was when I told Donald Trump he couldn't win, and -- which was in May of last year. But I told him that I thought he should run anyway, because with his money, why not."
That's a step toward a mea culpa, but it's not a full explanation. It also suggests that Bozell is not operating based on any fixed set of principles but on "calculations" -- in other words, craven politics.
In short, Bozell sold out his claimed values to stay on the correct side of the Republican Party and remain a player in the conservative movement.