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Thursday, October 2, 2014
MRC Latino Upset That Hispanic Media Is Helping Its Audience
Topic: Media Research Center

Ken Oliver-Méndez, head of the Media Research Center's project attacking the Hispanic media for being insufficiently conservative, complains in an Ot. 1 NewsBusters post:

Univision is out with another ad in partnership with the Obama administration. This time, U.S. taxpayer dollars are being spent for Univision morning show weatherwoman Ximena Córdoba to exhort beneficiaries of President Obama’s Deferred Action for Childhood Arrivals (DACA) program to renew the permits exempting them from deportation proceedings for another two years.

“If you are a young undocumented and fulfill the following requirements, you are on time to apply for DACA and obtain your work permit,” says the network’s glamorous weatherwoman, who ticks off the eligibility requirements and points viewers to the U.S. Citizenship and Immigration Services website for more information.

Oliver-Méndez insists that this attempt to inform viewers is a "highly questionable expenditure of taxpayer dollars," huffing, "The use of such talent in government ads is considered, with good reason, as compromising both the talent’s and their media outlet’s impartiality and credibility in discussing or reporting on government policies and programs."

Oliver-Méndez also repeats an earlier attack on Univision,claiming that "liberal advocates of ObamaCare were cited nearly five times as often as conservative opponents of Obamacare" but ignoring response to that earlier criticism from a Hispanic media expert who pointed out that Republicans generally refuse to appear on Hispanic media outlets.

Jon Stewart of "The Daily Show" handled that earlier criticism, and it applies here as well: "Bastardos! How dare a cable network use its reach to help the audience comply with the law!"

Posted by Terry K. at 10:01 PM EDT
Updated: Thursday, October 2, 2014 10:09 PM EDT

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