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Sunday, August 12, 2012
NewsBusters Pretends Limbaugh Ad Boycott Isn't Working
Topic: NewsBusters

Remember last week, how NewsBusters' Matthew Sheffield -- while gloating that Carbonite's profits were down after wirthdrawing its advertising from Rush Limbaugh's radio show over his three-day misogynistic tirade against Sandra Fluke -- was insisting that the ad boycott against Limbaugh's show was "collapsing on itself"?

Well, not so much. Media Matters notes that Cumulus Media -- which owns 10 major-market radio stations that air Limbaugh's show -- has essentially admitted that the Limbaugh ad boycott has hurt business and contributed to a loss of $5.5 million in revenue on "the top three stations" in Cumulus' portfolio. That presumably includes New York's WABC, Limbaugh's flagship station.

As we've noted, Sheffield's MRC co-workers found nothing offensive in Limbaugh's misogyny, so they certainly can't understand why anyone would drop their ads from Limbaugh's show because of it.

Posted by Terry K. at 6:10 PM EDT

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