What's Sheppard so worked up about? That Chuck Todd did an promo ad for MSNBC.
No, really, that's it. At no point does Sheppard address the content of Todd's promo ad -- which is benign -- so he's reduced to whining about how liberal MSNBC is and sneering things like:
Makes you wonder when they'll give one to President Obama.
Oh. That's right. They don't have to.
Their broadcasting is a non-stop advertisement for him.