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Saturday, May 7, 2011
Newsmax Using Trump Speech To Sell Its Magazine
Topic: Newsmax

The close relationship between Donald Trump has reached the next level: Newsmax is using Trump to sell its magazine.

The other day, Newsmax sent out an email that links to an offer to “Join Donald Trump in New Hampshire” for a “Special Online Event”: the webcast of a May 11 speech by Trump to a business expo in New Hampshire. Newsmax asserts, “Uncensored and uninterrupted, we're bringing this hard-hitting media goliath directly to you. Expect to hear BIG things from Donald Trump in this speech.” Then the hard sell begins:

Tickets to the in-person event are completely sold out!

But you can have a seat right at your office or home!

And, no worries if you can't make the live event, you will have special VIP access to rebroadcasts of the Trump speech.

There's no telling what Trump will say.

But you can be among the first to find out with exclusive access to our live feed at the special price of just $2.95!

But that’s not all! It wouldn’t be Newsmax if it weren’t trying to capitalize on the conservative talking heads it hangs out with -- Dick Morris, Sarah Palin -- to sell the various publications and financial products it offers, and so it is with Trump. For that very same $2.95, Newsmax will send you “two great bonuses” (emphasis in original):

Bonus #1: We'll send you Newsmax magazine's special report "Sean Hannity: A Great American." Sean says it's one of the best and most in-depth reports ever written about him.

Bonus #2: We'll send you three more FREE issues of Newsmax magazine.

Newsmax magazine brings you exclusive stories the major media won't report, in addition to our in-depth cover stories and hard-hitting investigative reports.

Even Donald Trump says it's one of his favorite publications!

Therein lies the usual opt-out caveat: One must unsubscribe from the magazine before the free offer ends in order to avoid being billed $39.95 for a full year’s subscription.

Newsmax CEO Christopher Ruddy has said that “Trump realizes the great potential of Newsmax and has been using it very adroitly. We're well aware he's using it, happy he's using it." Now, Newsmax is using Trump in return.

(Cross-posted at Media Matters.)

Posted by Terry K. at 4:55 PM EDT

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