A March 27 WorldNetDaily article kicked off the rollout of Jerome Corsi's WND-published birther book,which "promises to be a game-changer on the issue of Barack Obama's eligibility." But it also came with a questionable plea for cash:
Advance orders for this book from retailers across the U.S. already suggest it will be Corsi's third No. 1 New York Times bestseller – probably bigger than the previous two.
"Imagine how that will change the character of the debate on this critical constitutional issue," says Joseph Farah, editor and chief executive officer of WND and WND Books, the publisher of "Where's the Birth Certificate?" "Therefore, we have a strategy for promoting this book far and wide – going right over the heads of the hopelessly biased and politically correct press. But we need your help to pull it off."
A series of television ads are now in production to ensure this book cannot be spiked by the Big Media. WND needs to raise hundreds of thousands of dollars to air these commercials on television networks and stations throughout the country.
"You can view the first TV spot right now and help us spread it across the Internet long before the book is even available," says Farah. "Put it on your websites, your Facebook pages, send it to your friends by email and make sure they know how to donate to the cause – the cause of truth in the matter of Barack Obama's eligibility for office."
Go to Wheresthebirthcertificate.com to get the word out now.
"We need to make this the biggest publishing event of the year," said Farah.
Farah also urges everyone concerned about the cover-up to make a donation in any amount – from $5 to $5,000. (Bigger donations can be accepted by special arrangement by emailing Farah personally email@example.com.) Anyone who donates $25 or more will get a first-edition, autographed copy of "Where's the Birth Certificate?" by Jerome Corsi as soon as it is available in May.
WND is not a non-profit operation -- it's a for-profit, Delaware-incorporated company that is majority owned by Joseph Farah. It has claimed to be profitable in the past. So why is Farah begging for money?
Surely such a blockbuster book, with all of those advance orders Farah claims to have, should be throwing off enough cash for his envisioned publicity campaign to pay for itself, or at least demonstrate enough promise (if Farah's hype is to be believed) that WND could borrow the money to pay for the publicity campaign from a reputable financial insitution that would be paid back through the massive profits from said blockbuster book sales.
Instead, Farah wants your money. What is he offering instead? Just an autographed copy of Corsi's book. Nothing else. Not a piece of his company, which any prospective donor certainly should get -- Farah wants to keep all of that for himself.
Will he be offering accounting and documentation to prove that any donated money will actually go toward the book's promotion and not for, say, WND's day-to-day operations or remodeling Farah's house? He's not promising that.
Seems to us that Farah is running something of a scam here, trying to personally profit from other people's money.
If Farah is running his business this way, why should anyone have any sort of confidence in the contents of Corsi's book?