In a Sept. 12 editorial, Newsmax made an endorsement in the Republican primary for New York's 1st Congressional District -- Chris Cox.
The editorial touts Cox as "a solid conservative with a track record to prove it. It didn't mention that another candidate in the race, Randy Altschuler, is the designee of the state's Conservative Party (beating back a petition drive by Cox to force a write-in primary for the party line).
Newsmax's endorsement runs counter to that of other prominent conservatives. As CQ notes, Newt Gingrich has endorsed Altschuler, while Rush Limbaugh has touted a third candidate, George Demos. The three-way primary has become so contentious that it may harm the winner's chances of defeating Democrat Tim Bishop in the general election.
This is at least the third primary endorsement Newsmax has made in this election cycle. Most notably, it endorsed Bill McCollum -- and slanted its news coverage toward him -- over Rick Scott in the Republican primary for Florida governor (McCollum lost). Newsmax also provided an election-day endorsement of John McCain in his primary race, which McCain won easily.
Like the McCain endorsement, Newsmax's endorsement of Cox comes late in the cycle and arguably too late to have any real impact, as the election is today.