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Monday, July 5, 2010
NewsBusters Pushes Ratings Falsehood
Topic: NewsBusters

Mark Robare claimed in a July 1 NewsBusters post: "The big three nightly news broadcasts, NBC Nightly, CBS Evening and ABC World, lost a combined one million viewers in the second quarter of 2010, according to TVNewser."

Except that's not what TVNewser said at all:

Broadcast Evening Newscasts Lose More than 1 Million Viewers in Past Year

Even as the oil continues to gush from the sea floor, and the networks shuttle their anchors to points along the Gulf coast, NBC Nightly News, ABC World News and the CBS Evening News continue to lose viewers. All three broadcasts were down in Q2 2010 compared to the same period last year.

A quarter of a year is not a year, Mark.

Further, according to Eric Boehlert (who points out that the original headline, "ABCBSNBC Lose One Million Viewers Last Quarter," made the same falsehood), the more surprising statistic is that "Glenn Beck has lost more than one million viewers all by himself since January."

Posted by Terry K. at 9:46 AM EDT

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