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Sunday, January 4, 2009
Newsmax, WND Promote Dubious Military Poll
Topic: Newsmax

A Jan. 2 Newsmax article by Rick Pedraza promoted a "survey of more than 1,900 active-duty subscribers to Army Times, Air Force Times, Navy Times and Marine Corps Times newspapers" in which "six out of 10 active-duty service members said they "are uncertain or pessimistic about President-elect Barack Obama as the nation’s next commander in chief." While Pedraza noted that the poll's "responses are not representative of the opinions of the military as a whole, and that the survey group overall under-represents minorities, women and junior enlisted service members, and over-represents soldiers," that did not appear until the final paragraph of his article.

Indeed, as Media Matters points out, the publishers of the poll have admitted that it was based on voluntary responses by subscribers to Army Times Publishing Co. newspapers rather than a random statistical sample of service members, and that therefore no margin of error can be calculated for the poll. Newsmax is following Military Times' lead in promoting this poll as meaningful when it is not.

A Jan. 3 WorldNetDaily article on the poll similarly buried the fact that the poll is "a voluntary response poll and not a scientific, random sampling" and thus "the responses cannot be considered representative of the opinions of the military as a whole" -- but that didn't keep WND, like Newsmax, from spending the rest of the article pretending that the poll means something. But WND has a history of promoting bogus polls, so it's used to doing that -- never mind that it fails its readers by doing so.

Posted by Terry K. at 2:13 AM EST

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