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Thursday, January 3, 2008
The Evil of Marketing, Redux
Topic: WorldNetDaily

Remember how WorldNetDaily engaged in some slightly shady techniques to promote David Kupelian's book "The Marketing of Evil"? They're still at it. A Jan. 3 WND article promoting the book begins this way:

The message in "The Marketing of Evil" by David Kupelian certainly has attracted its share of venom, including an unsigned comment, "Will you do me a favor and kill yourself?" and another from Ryan, "I'm SO VERY GLAD I'm not you! Get hit by a bus, please!"

But the article never states where these purported comments came from or offers any evidence that they were not made up by WND marketers. Given that the item is packaged to look like a WND "news" article, one expects a higher standard than repeating (if that's what they're doing) unverified comments.

And apparently to demonstrate that it's not above pushing its own brand of venom, the article adds a rebuttal it claims was taken from the book's page on "This book surely is like holy water dashed on vampires. The vampires being the undead leftists sucking the morality out of humanity like blood. If you hate truth, you will not comprehend this book. If you love it, this book is a must read."

But as we've noted, Kupelian has a somewhat shaky relationship with the truth. In addition to violating journalism ethics standards in turning a story into a blatant promotion for the book, Kupelian used "The Marketing of Evil" to repeat claims about sex researcher Alfred Kinsey (taken from rabid anti-Kinsey activist Judith Reisman) that are either distorted or false.

Further, the headline of the article calls Kupelian a "best-selling author" even though no evidence offered of "The Marketing of Evil" being a best-seller anywhere but at the WND bookstore -- and even then, the proof is suspect. The article states that Kupelian's book "was selected to head the Top Ten list this week at" Not that it is the best-seller; it was "selected to head the Top Ten list." By whom?

Posted by Terry K. at 11:35 AM EST

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