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Tuesday, June 26, 2007
AIM Takes Refuge in Dubious Study
Topic: Accuracy in Media

In an appearance on CNBC's "Kudlow and Co." (not dated on the AIM website -- it may be from June 22) discussing an MSNBC.com article about journalists donating to political causes -- which conservatives have been hyping -- Accuracy in Media's Roger Aronoff said that the article was consistent with "numerous surveys, such as the famous Freedom Forum survey in the '90s that showed 89 percent of the Washington reporters voted for Clinton."

As we've previously reported, it is -- in that that Freedom Forum survey had an equally tiny survey response sample (133; the MSNBC had 144). The Freedom Forum survey is also flawed as an indicator of how all "Washington reporters" because the survey sample wasn't representative of what most people consider to be the Washington press corps. Only one-fifth of the survey participants were from major media; many were from regional newspapers or one-person Washington bureaus who are focused on reporting on their local congressmen for their employers and have next to no influence in Washington politics.

But as we saw with the Media Research Center (which similarly promotes the Freedom Forum survey numbers to justify its existence), methodology is irrelevant when the big numbers support the ConWeb's cause, at least for anyone who doesn't look closely at those numbers.


Posted by Terry K. at 9:17 AM EDT

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