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Wednesday, October 18, 2006
WND Misleads About Book Promotion
Topic: WorldNetDaily

Continuing its history of misleading self-promotion, an Oct. 17 WorldNetDaily article proclaims that Melanie Morgan and Catherine Moy's new WND-published hit job on Cindy Sheehan, "American Mourning," "has risen to No. 84 on's best-seller list, just a day after its official launch."

The article fails to point out one reason for that: WND has placed an ad with rival NewsMax (ad image below) plugging the book that links to ... the page for it.

Also, strangely, even though the article promotes the book's Amazon ranking, it doesn't link to Amazon at all -- just the WND store's edition of the book.

As we've noted, readers should beware when NewsMax or WND -- who have their own retail operations -- tout the Amazon rankings of books in which they have a financial stake. It's not that difficult to juice the Amazon ranking system to get a "bestseller" designation they can use to promote sales in their own retail operation, from which they can make more money per book sold.

Here's the ad for the Morgan-Moy book, linked to Amazon, as it appears at NewsMax:

Posted by Terry K. at 12:24 AM EDT

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