The media have characterized Bush's faith-based initiative as a way to introduce religion into the public sphere. Because he prays and reads the Bible every day, they routinely portray Bush himself as a religious zealot.
In fact, many of Bush's closest friends going back to Yale say he has never brought up religion with them. Bush talks about religion publicly only when asked questions by reporters.
Kessler himself declares:
While the initiative may seem like a way of mixing church and state, further examination reveals that it is simply a way to make sure that organizations that help the needy are not deprived of federal funds simply because they are affiliated with a religious group.
Kessler features Jim Towey, the current occupant of the White House's Faith-based and Community Initiatives office, but fails to mention the first occupant of that post, John DiIulio. That could be that after he resigned the post in 2002, he complained that the Bush White House cared much more about politics than policy, infamously calling it "the reign of the Mayberry Machiavellis."
Apparently, if Kessler can't turn it into a straw man, he won't address it at all.