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Tuesday, June 27, 2006
Then and Now
Topic: WorldNetDaily
"Now, you can get Ann Coulter's 'Godless: The Church of Liberalism' at an incredible 32 percent discount through WND's Book Service. Don't be fooled by those "giveaway" offers claiming you can get the book for nothing, forcing you to buy other products or subscribe to magazines."

-- WorldNetDaily, June 11, in a presumed tweak at NewsMax, which is offering "Godless" for $4.95 plus "a FREE 4-month trial subscription to NewsMax Magazine."

"That's right. Your eyes are not deceiving you. You can save $20 off the cover price of what is sure to be the most important book of the year – Tom Tancredo's 'In Mortal Danger: The Battle for America's Border and Security.' ... When you order Tancredo's book for $4.95, we will also send you, FREE, three sizzling issues of WND's critically acclaimed monthly magazine, Whistleblower."

-- WorldNetDaily, June 26.

The strategy behind offering such loss leaders with a few free magazine issues is that the recipient must explicitly discontinue the magazine when the free issues run out; otherwise, they will automatically be charged for a full subscription (which in Whistleblower's case, is $49.95 a year).

Posted by Terry K. at 12:46 AM EDT

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