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Monday, June 19, 2006
Another Worthess NewsMax Poll
Topic: Newsmax
To absolutely nobody's surprise, a statistically meaningless opt-in NewsMax poll found that most people like Ann Coulter.

A June 19 NewsMax article claims that the poll reveals "that Americans overwhelmingly support Coulter and strongly disagree with her critics." The article claimed that the poll drew "more than 90,000 respondents from sites across the Web, such as Drudge Report and The New York Times" -- read: NewsMax bought ads on these sites and, presumably, other conservative leaning sites and blogs -- but it doesn't say that the poll is meaningless because opt-in polls have no scientific validity. The article also does not reveal the full list of websites on which NewsMax advertised the poll, but you can assume that they are mostly conservative websites (the New York Times being thrown in as a ringer), thus further skewing the poll's numbers.

Nor does it reveal that the poll is, in reality, just a marketing tool to gather e-mail addresses for its mailing list.

The article claims that "NewsMax will provide the results of this poll to major media and share them with radio talk-show hosts across the country," but we can bet that NewsMax will not tell those hosts that the numbers mean nothing.

Posted by Terry K. at 6:52 PM EDT

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