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Friday, April 7, 2006
WND's Journalistic Ethics Continue to Plummet
Topic: WorldNetDaily
An April 6 WorldNetDaily "news" article by David Bradshaw on record high gold prices quotes Swiss America Trading Corp. CEO Craig R. Smith -- actually, the only person quoted in the story -- without disclosing that Smith is a WND columnist and that Swiss America is not only a WND advertiser but a partner in WND's BizNetDaily site. The article also links to an "extensive free online library of resources" by Smith and Swiss America.

In other words, this so-called "news" article is an ad for Swiss America, though it is not labeled as such.

One other clue to the bogus-news nature of this article: David Bradshaw, the author, is the editor of Real Money Perspectives, a publication of -- that's right -- Swiss America Trading Corp., as well as the name under which BizNetDaily is co-branded. Bradshaw works for Craig Smith, the sole subject of his story.

This, ladies in gentlemen, is WND's "highest editorial standards and practices" in action.

Posted by Terry K. at 6:31 PM EDT

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