Craig Smith's Nov. 28 WorldNetDaily column is essentially a commercial for Smith and his company, Swiss America Trading Corp. In it, Smith touts his prediction about "the ongoing bull market in gold" and how
"it is still a 'golden' buying opportunity."
Nowhere is it disclosed that Swiss America is in the business of trading precious metals such as gold, meaning that Smith has a vested personal interest in writing about the subject. Of course, Smith's affiliation with Swiss America wasn't even disclosed on his WND column bio until ConWebWatch pointed it out.