Topic: Media Research Center
How ineffective must the Media Research Center be when one of the country's most prominent conservatives can't figure out exactly what it is?
The Daily Caller reports on right-wing displeasure that Dick Armey, the ousted founder of FreedomWorks, talked to Media Matters (disclosure: my employer) about the behind-the-scenes turmoil at the group. Turns out he thought he was talking to the MRC:
“I wouldn’t know Media Matters from a hole in the wall,” the 72-year-old told TheDC. “That was a major, big screw up on my part. I thought they were somebody else.”
When asked who he thought Media Matters was, Armey replied, “Who’s the guy with the red beard that always does the show where he points out how biased the press is?”
“Oh… the Media Research Center? Brent Bozell?” TheDC suggested. Bozell appears weekly on Sean Hannity’s Fox News show to spotlight liberal media bias in a segment called “Media Mash.”
“Yeah, I thought it was Brent Bozell,” Armey replied. “What I thought I had was I’d get them interested in the absolute screw job I got from The Washington Post.”
While at least some of Armey's cluelessness is his own fault, it also illustrates the questionable status of Bozell and the MRC in the conservative movement. That a leading conservative can't figure out how to differentiate the conservative media-watchdog group from the liberal media-watchdog group says a lot about how the MRC has failed to stand out.
Given that, maybe the MRC really did need to blow $5 million on things like billboards and such to mostly preach to the converted.