Topic: Media Research Center
The election is over, and Mitt Romney lost. Time for Media Research Center chief Brent Bozell to do some Monday morning quarterbacking in his Nov. 21 column:
So what went wrong? Let me add my analysis. Three words: Message. Messenger. Messaging.
The messenger was flawed, unwilling to take risks, unprepared for the Obama political wrecking machine, left dazed and confused Election Night.
If inept messaging could be deemed a felony, this campaign was a crime against humanity. I've never seen worse commercials more badly placed on the wrong media than this. In Virginia, we had to suffer through 10 gazillion TV ads attacking China for stealing American technology. China?
More can and should be written about the messenger and his messaging, but let's concentrate on his message. Or the lack thereof, which was the fatal problem.
The message was there in black and white. If only Mitt Romney had embraced Reagan's vision and philosophy and record and pitted it against Obama's on all counts.
Then apropos of nothing, Bozell changes the subject and decides to take a whack at transgenders:
I write all this on the Transgender Day of Remembrance. The what you say? Yes, you heard me correctly. You see, "Transgender Day of Remembrance is commemorated each year on Nov. 20 to memorialize those we have lost as a result of hate and violence all too often faced by transgender people."
Who am I quoting, you ask? It must be some extremist nut job, you say. Actually, that's true, but let me continue. "I invite you to the Secretary's Conference Room ... for a special discussion with three transgender appointees doing tremendous [sic] throughout the Administration. Deputy Chief of Staff Mary Beth Maxwell will moderate an interactive discussion with Chloe Schwenke, U.S. Agency for International Development, Amanda Simpson, U.S. Department of Defense and our own Dylan Orr, Office of Disability Employment, U.S. Department of Labor." The memo is signed by one Ana M. Ma, chief of staff at Barack Obama's Department of Labor.
It was all such low hanging fruit for Mitt Romney.
We did not realize that hating transgenders qualifies as "low hanging frult," unless Bozell was attempting a horrible pun.