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Tuesday, June 12, 2012
MRC Is Offended GM Wants to Sell Cars to Gays
Topic: Media Research Center

The Media Research Center's anti-gay agenda leads it to do many silly things.

Like this June 11 MRC Culture & Media Institute article by Taylor Hughes, which takes offense at the idea that General Motors is marketing to gays:

What do GM and President Obama have in common (besides that fact that he bought it)? They’re both catering to the gay agenda for cash. Soon after President Obama declared that “same sex couples should be allowed to marry,” government-owned GM decided that gays should also be targeted by its ad campaigns. 

While Obama’s move paid off immediately (Hollywood had lavished some $12 million on his campaign within days of his announcing that his opinion had “evolved”), the jury is still out on whether it will pay off for Chevy.

An LGBT Detroit based paper, Between the Lines, ran an ad showing the Chevy Volt taking the most important step in a gay person’s life, coming out. Parked between two gas powered Chevy vehicles, the ad shows the Volt boldly proclaiming, “Mom, Dad, I’m Electric.”

This move was hailed as “particular strategic move for the car manufacturer” by the Huffington Post and others, noting that the LGBT community tends to be more “eco-friendly.”  

Um, so? Why shouldn't GM target any audience it chooses in order to sell cars? Why is that a bad thing? Doesn't Hughes want the government to make some money (or at least lose a little less of it) on its GM investment?

Apparently not according to Hughes, if that means treating gays as merely another target audience instead of a minority to be despised.


Posted by Terry K. at 11:14 AM EDT

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