A June 4 CNSNews.com article by Adam Cassandra on a McDonald's commercial in France that "shows a teenage boy talking, apparently, to his homosexual boyfriend on a cell phone, followed by an awkward conversation with his father who does not know his son is gay" included comments from the Family Research Council's Peter Sprigg:
“My first reaction is why did they feel it was necessary … to make an ad like this?” said Sprigg. “It struck me as strange. Did homosexuals not feel welcomed at McDonald’s in France already?”
McDonald’s ads usually promote new items, highlight special deals, or remind customers of the quality of the food.
Sprigg said, “It’s sort of a gratuitous effort to ingratiate themselves with homosexual activists and, in that sense, it’s saddening and disheartening for those of us who hold to traditional values.”
“I think what is happening in a lot of these major corporations is there is constant pressure upon them from pro-homosexual activists, both within and outside of the company,” Sprigg said. “They are under constant pressure to demonstrate that they are gay-friendly, tolerant, etcetera -- and unfortunately, to be honest, they’re not under as continual pressure from pro-family people to demonstrate that they’re pro-family, that they support traditional values and so forth.”
According to Sprigg, “Sometimes it’s just that the squeaky wheel gets the grease, and the pro-homosexual activists are very good at being a squeaky wheel.”
When asked about the possibility of McDonald’s running a similar ad in the United States, Peter Sprigg said, “I certainly think it would be appropriate to warn McDonald’s that anything like this in the American market would not be well-received and would trigger a backlash.”
CNS fails to mention that right-wingers have, in fact, been a "squeaky wheel" in attacking McDonald's, and that Sprigg's organization would likely be at the forefront of any "backlash" should McDonald's run a smiliar ad in the U.S.
Indeed, CNS was among the cheerleaders when the American Family Association led a boycott against McDonald's for the offense of contributing $20,000 to the National Gay and Lesbian Chamber of Commerce. CNS uncritically reported AFA president Tim Wildmon's claim that the NGLCC "even push legislation, so obviously they’re for same-sex marriage" -- even though, as we detailed at the time, there was no evidence the NGLCC had ever lobbied for same-sex marriage. CNS also repeated numerous other attacks on McDonald's over the issue.
Further, this was a boycott Sprigg's organization supported. When McDonald's relented and decided not to renew its NGLCC membership, it drew this reaction from Sprigg's boss:
"The Big Mac attack on family values is finally over," exclaimed Tony Perkins, president of Family Research Council, to supporters Friday. "After a five-month boycott, Americans finally got what they ordered - McDonald's agreement to stop financing the homosexual agenda."
It's lazy reporting for Cassandra to allow portray right-wing groups as meek in the face of the so-called homosexual agenda and unable to pressure a big company like McDonald's when the exact opposite is the case -- and it's in the CNS archives.