Craig R. Smith concludes a July 10 WorldNetDaily column noting dire statistics about the economy this way: "Gold is no longer a luxury; it's a necessity. Approximately 10-25 percent of every portfolio should have a gold hedge, in the form of coins physically held in the owner's possession, as it is now seen as a currency." Nowhere is it disclosed that Smith's company, Swiss America Trading Corp., is a dealer in commodities, including gold. Smith was merely repeating his company's reason for being: "Swiss America has advised clients to diversify at least a small portion of their assets into U.S. gold coins."
In other words, Smith's column is merely an ad for his company.
WorldNetDaily has a history of blurring the line between editorial and advertising when it comes to Smith and Swiss America, a longtime WND advertiser -- a Swiss America employee even wrote a WND "news" article.