While looking over the ConWebWatch article on ConWeb reaction to the post-mortem on Terri Schiavo, we checked some links and noted that the copy for the WND Book Service listing for Mark Fuhrman's book on Schiavo -- originally the promotional text from Fuhrman's publisher -- has changed. It still reads like was written by a PR flack instead of an "editor" as WND originally promised, so we looked into it. While doing a Google search, we made an amazing discovery.
The WND Book Service, it turns out, appears to be the same thing as the National Review Book Service. For Fuhrman's book is for sale there, on a page with the same basic layout as WND's, with the exact same "review" as WND's.
So the "book service" is simply an independent entity that co-brands with sites like WorldNetDaily and National Review -- and TownHall.com and Human Events and Conservative Book Service and Conservative Book Club. Such a service strikes us as counterproductive for sites, like WND, that operate their own book-selling online store; it could cannibalize sales of the in-house store.
But who's behind it? We're still looking; NR editor Rich Lowry notes that "The book service is a joint project with a publisher who has been responsible for what books to feature in this service and how best to publicize them."
Whoever this mysterious publisher is, it has pretty close ties to conservatives. One of them is Robert Spencer, last seen here trying to whip up anti-Islamic sentiment in the death of a family that turned out not to be Islamic-related at all. In March, he revealed that he was the author of an ad the National Review version of the book service sent out promoting a book that the Council on American Islamic Relations (CAIR) took offense to.
Just a reminder that WND, for all of Joseph Farah's insincere protestations that it's not conservative, is still very much a part of the conservative club.