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Monday, September 19, 2005
Poll-Pimping
Topic: Media Research Center
NewsBusters' Noel Sheppard has been pimping Rasmussen Reports polls lately.

In a Sept. 17 post citing a Rasmussen poll putting President Bush's approval rating several points higher than the record-low ratings cited by other pollsters, Sheppard claimed that "few media outlets pay attention to the poll conducted on a daily basis by Rasmussen Reports. Could it be that Rasmussen's numbers don't mirror the negativity of the other polling groups?"

Sheppard claims in a Sept. 18 post that "regardless of how accurately Rasmussen Reports predicted the 2004 election results, America's media continue to ignore their polling data."

As ConWebWatch has detailed, the reason Rasmussen doesn't get much mainstream play is that it produces conservative-friendly results, having been promoted by the likes of WorldNetDaily. That conservative-friendly 'tude is, presumably, the real reason Sheppard is so infatuated with Rasmussen.

As far as accuracy goes, remember how Zogby, the conservatives' previous polling belle of the ball, did in the 2004 election.

Posted by Terry K. at 4:07 PM EDT

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